Tai Zen: What’s up guys. This is Tai Zen. Today, I have some very special guests from the cryptocurrency community with me. To my right, I have the Honorable Grandmaster, Legendary, LeonFu.com
We also have Michael Spruill. He’s the advisor to the Particl project. Say hello Michael
Tai Zen: We also have Rhino Mattei joining us from South Africa. He’s the lead core developer for the Particl project. Say hello Rhino
Tai Zen: In the bottom of the video, we have Paul Schmitzer. He is the communications manager for the Particl project. He’s joining us live from the city of Columbus, which is located in the state of Ohio, Northern part of the United States of America. Say hello, Paul.
Tai Zen: In this part of Particl for investors, we’re going to talk about getting attention and adoption for Particl.
In part 1, we talked about the introduction to Particl for investors. In part 2, we talked about the technology and the necessity for the privacy technology that Particl offers. In part 3, Michael went over the projected valuation of the Particl project. In part 4, we talked about the community and the people that are involved in building the Particl project. Then in part 5, Michael explained the reason why they’re raising the seed round and the primary rounds to get money to build the Particl project.
In this part, part 6, we’re going to talk about how to get attention and adoption for Particl because you can build the best technology in the world, but if no one comes to use it, it’s not going to be worth anything.
Let’s get started. Speaking of the marketing strategy, I know you already scheduled a time with me, Leon, Joe, one of your advisors to discuss this in detail, but can you summarize on how you plan on getting the vendors and the merchants to come to use the Particl market.
Michael: As you mentioned, we’ve got a couple guys on the team, Joe and Yann. They’re doing a lot of research on this. Joe is a vendor himself. They are building out the business strategy for user acquisition on both ends. Some of that needs to be organic, but a lot of that is just education and getting the word out.
We expect the cryptocurrency community to be the kind of earlier adopters. However we do want to use community members in Africa, Venezuela and China, who are already a part of the community or passionate about Bitcoin, Ethereum and other Cryptocurrencies. The reason is they can locally educate people in their communities.
Tai Zen: It’s kind of like grassroots.
Michael: Right. As we said, it’s a niche product, so you’re not going to just be able to attract all these people from banner ads. We’re going to do that type of thing to attract more community and users by a grassroots movement and get the word out.
We’ll also use PR and marketing to get the word out, get articles written about it. One of the guys on our PR group is going to be reaching out to local journalists in Russia, Africa, China, and India. They have partner journalists that they get to write different stories about the decentralized marketplace, privacy or tackling the decentralized governance.
Basically, there are all different angles you can hit on to attract vendors, buyers, and sellers. You will have stories that are directly related to local issues.
For example, in Venezuela, the article would be about a new platform in mobile soon where you don’t have to worry about going to the grocery store to get what you need. If someone is stocked up on something and they want to sell it or vice versa, you’ll be able to go and get these items just through the app. It’s going to happen because you’ve read an article about it being released in a city near you.
Those are some of the ideas. We also want to lower the barrier of entry for Fiat gateways. Therefore, we have a few ideas on integration like cryptocurrency to a cryptocurrency exchange. One would be Shapeshift and Change. Change actually offers visa and MasterCard gateway to get in.
For example, if someone says: “I don’t know what this Bitcoin thing is or I don’t want to be a part of it or whatever, they can still actually buy products on there by just putting in their visa or MasterCard. They could just pay for the item and they never even have to touch the cryptocurrency really.
Tai Zen: Is that one of the first partners that you are aiming to incorporate into the marketplace?
Michael: It’s going to be targeted strictly at people already familiar with cryptocurrency markets. Then there are other platforms like Uphold and LocalBitcoins where you can exchange cryptocurrencies back to Fiat.
What we’re going to try to do is integrate these things in stages to when it’s all said and done in the Marketplace. It’s never done, but we will do it until we get to a satisfactory level of development.
We want there to be almost no reason why anyone in the world could say: “It’s too hard to use or there are too many barriers to entry.”
We use local people in Argentina for example. They buy and sell Bitcoin on the black market. That’s what they do. It’s the same with USD. They could even use LocalBitcoins to do that. Those are the people would just go on the Particl network that would have an integration to pay cash for cryptocurrencies.
Another way is they could even just have a vendor and meet. Therefore, we expect not all of it to be online. As we know, LocalBitcoins is online, but there are many times where you meet someone in person.
The important thing is that word of mouth spreads fast. If you can deliver a product that people like and serves a purpose, which I think is possible in a lot of these countries, it’s just going to be word of mouth.
Leon Fu: Will that is Yann and Joe leading on…?
Michael: They’re working on. They kind of report to me like what they’re thinking. I and the other guys get feedback.
Internally, these guys are working on them. We also have a PR and marketing firm that is working on that as well.
Leon Fu: That’s after the product is built, right?
Michael: Yes. We’ve got a few months to kind of develop the plan and that’s going to be ongoing. You’ve got to always kind of be adaptive, but that’s the plan so that when we actually hit the market with the beta release, we actually have channels to hit off the bat.
Joe’s really good at this point. He knows what vendors like himself and what they want to see in here, so he’s going to help with that.
Tai Zen: So we have a separate video with Joe to go into more detail about that.
All right. Thanks for watching this video. If you were interested in learning more about Particl.io go to their website and check it out. We’ll look forward to seeing you in the next video.
Learn more at www.Particl.io